There is no question that technology and real estate has changed a lot in the last few decades. The process of selling homes used to require a lot of time to be dedicated to showing the home to clients. This was usually started by going through the process of selecting the best properties to further inspect them. This meant scheduling appointments with clients looking for homes, meeting up with them at the property, and taking at least one or two hours to go over the entire place.
That is just one of the many aspects of real estate that used to be time consuming, but the point is that things used to be quite different before the internet completely changed the way the world works. Then we had another strong impact with mobile technology giving an incredible boost to the way we communicate and the way we capture images and video.
Technology and real estate online. a game changer.
Due to how easily anyone could take picture of homes and post them, online, the process of finding a house become easier for people. Agents started to upload images of those homes because they knew that clients appreciated not having to go out to see each home. This was a huge time saving feature that have them the chance to pick the homes they really wanted to see.
The biggest issue with technology and real estate is that it has made the industry much more competitive. There are many agents that are now working exclusively online and this is becoming a very common practice. That phenomenon is forcing traditional agents to start incorporating more technology into their services.
This means they should constantly upload the homes they are selling in their personal accounts. Some agents find Instagram ideal for this purpose. Others feel that Facebook is better. Every agent should be professional and secure they own domain with their personal website.
The important thing is for agents to understand the value of getting involved in the digital age. They should learn about proper online marketing strategies and they should be experienced in the use of popular social media platforms.
The modern world is fast paced and technology allows us to get much more done in less time. The need to evolve and adapt to this new world is crucial for success. The good news is that there is enough room for everyone to get onboard. If you need help with your marketing then just contact us for advise and see how our listings website can help.