Developed as a place to live, visit and holiday, Vilamoura is about location, lifestyle and enjoyment, offering something for everyone. Vilamoura delivers a wide range of lifestyle choices and leisure opportunities - including an award-winning marina, seemingly endless beaches, renowned championship golf courses, world-class equestrian facilities, and an infrastructure which includes high-quality education and health facilities all of which are on the doorstep of Uptown.

By recreating a village atmosphere and with a goal of becoming Vilamoura's new centrality, Uptown will emerge as a place of life that lets residents "Feel at Home". Uptown will have a typically Portuguese flavour that blends perfectly into the natural landscape.